Meet Ed, ACU’s new live chat service

Ed is helping “Ed-ucate” members about ACU products and services, as well as assisting with their banking needs.

ACU’s new live chat service is designed to be convenient, secure and easy to use. Rather than calling in or visiting a branch, members can easily speak to an advisor using live chat.

Person visiting ACU.ca on a laptop

Members can instantly connect with an advisor through the ACU website or sign in to digital banking for an even better member experience. Additionally, advisors can initiate co-browsing with members within a highly secure environment and can assist with various banking needs, from walking members through an application to troubleshooting an issue.

Connecting is easy

If you’ve visited us online recently, you may have noticed the purple chat icon in the bottom right-hand corner — this is our live chat! Click to start a conversation.


Some of the key features and benefits of Ed:

  • It’s convenient and secure
  • It’s safe to co-browse inside and outside the online banking environment with a secure PIN provided by the advisor.
  • It’s an accessible way to speak to advisors for hearing or mobility impaired members, including high-contrast colours and larger text sizes for better visibility and keyboard control 

How Ed is enhancing the banking experience

Ed is based on a platform that enriches the digital experience by extending touchpoints and collaboration capabilities.

The platform also meets rigorous industry security and data privacy standards. Since members can chat with Ed before or after signing in to digital banking, they can feel confident that their chat session is secure.

And when it comes to accessibility, colours and text size matter. That’s why we’ve designed Ed with accessible themes, including high-contrast colours and larger text sizes for better visibility—and it’s easy for members to switch to these themes.

The story behind the name

So why is ACU’s live chat named Ed?

Ed McCaffrey was one of ACU’s founders and its very first member, when the credit union was formed in 1943.

Assiniboine Credit Union’s first member Ed McCaffrey

Back then, credit unions were still fairly new in Manitoba, but Ed had a mission to support people who were struggling to pay their bills, get through tough times and avoid high banking fees. He played a significant role in shaping the ACU that members know today.

ACU honours that vision by deepening its commitment to provide financial services to the underserved, support local communities and work toward environmental sustainability—and by naming the new live chat feature after the man who started it all.

Putting people first

Ed McCaffrey’s banking vision was grounded in values that put the well-being of people first. At ACU, this vision continues by educating members about their finances through different life stages to help improve their financial health.

Ed is one of the tools that ACU uses to help spread that education. Building on ACU’s legacy, Ed is a new feature that can help members build a strong financial future.

Try our live chat today, and meet Ed!

Let our new live chat platform, Ed, walk you through the new features that enhance your online banking experience. Learn more.


About Vawn Himmelsbach

Vawn Himmelsbach is a freelance writer and editor. She has covered technology and travel for 15 years, for media outlets such as CBCNews.ca, The Globe & Mail, Metro News, ITBusiness, PCworld Canada and Computerworld Canada. She also spent three years living abroad and working as an Asian correspondent.

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